Serin helps clients move their greatest obstacles. Whether it is a change in career or identifying one’s true vocation, Serin brings multi-dimensional talent to help people make master shifts in their lives. She believes the world is truly enriched when people discover their true purpose. Most importantly, she believes people need to value and listen to their inner knowing. This key to unlocking the most amazing shifts and outcomes.
Serin fundamentally believes a career is a valuable asset and should be treated as such. She helps people clarify their objectives, remove obstacles, and achieve what they want. Serin guides that process — and it’s different each time, tailored to where the person is on their path. She believes a dash of humor can be infused into nearly every situation along with focus and persistence.
Prior to founding Ripe, Serin headed marketing at Hearst Corporation (iCrossing), where she was responsible for brand-building and revenue for Williams-Sonoma, Pottery Barn, West Elm, Chevron, and Petsmart. She drove solutions for Hearst’s most challenging situations by clarifying complexity, creating key strategies and driving deep collaboration with teams. She has been an advertising and marketing executive for over 15+ years, with popular brands such as Adidas and Microsoft.